Privacy Policy

Last updated: 11 April 2026

This privacy policy explains how Vimal Mistry Coaching Ltd, trading as Motus, collects, uses, stores, shares, and protects your personal data when you visit our website, buy our products, join our programmes, enquire about our services, or otherwise interact with us. This policy is intended to meet the transparency requirements of the UK GDPR and related UK data protection law.

1. Who we are

Motus is a trading name of Vimal Mistry Coaching Ltd, a company registered in England and Wales under company number 12638192. You can contact us about this privacy policy or your personal data by emailing info@vmistrycoaching.com. We are the controller of your personal data for the purposes described in this policy. We do not currently have a Data Protection Officer, and we do not have a UK representative because we are established in the United Kingdom.

2. What this policy covers

This policy applies to personal data collected through our website at vmistrycoaching.com, our contact and enquiry forms, checkout pages, newsletter sign-up forms, coaching intake forms, weekly check-in or feedback forms, email, SMS, social media messages, video calls, in-person events, retreats or immersion sessions, and our coaching and programme platforms.

3. What we do

Motus provides weight loss, fitness, online personal training, and coaching services. We offer physical and digital products, including the Motus Kit, Motus Essentials, monthly membership options, and 1:1 or group coaching services. We use third-party platforms to help deliver these services, including PT Distinction, Calendly, MailerLite, Google Workspace, and Stripe.

4. The personal data we collect

We may collect personal data such as your name, email address, telephone number, postal address, and any other contact details you choose to provide to us. We may also collect transaction and order information, including purchase details, subscription details, order history, and payment-related records such as receipts. Payment card and payment processing information is processed and stored by Stripe, specifically Stripe Payments UK Ltd, company number 08480771, rather than directly by us.

We may collect account and platform data linked to your use of our services, including account-related information connected with PT Distinction. PT Distinction is provided by P T Distinction Limited, company number 08413544. We may also collect technical and usage data, including your IP address, browser type, device information, cookie data, website usage information, and analytics data collected through tools such as Google Analytics.

For coaching and programme delivery, we may collect fitness goals, health-related information, injury information, PAR-Q responses, age, height, body weight, body measurements, progress photos, food and drink photos, exercise technique videos, nutrition information including calorie and macronutrient data, progress updates, and messages or notes shared through email, app messaging, Telegram, or social media. We may also collect marketing and communication data, such as your preferences for receiving marketing, records of your consent choices, and your communication history with us. We will only collect and use testimonial content where you have given permission in writing.

5. Special category data

Some of the data we process for coaching and programme delivery may amount to special category data, including health-related data. We process special category data only where an Article 6 lawful basis applies and an Article 9 condition for processing is met, including explicit consent where appropriate. This may include information about your health, injuries, body measurements, nutrition, progress photos, and related coaching information.

6. How we collect your data

We collect personal data directly from you when you fill in forms, make a purchase, sign up to our emails, apply for coaching, submit weekly check-ins, or contact us. We also collect personal data when you communicate with us by email, SMS, app messaging, Telegram, social media, or video call. Some technical data is collected automatically through cookies, analytics tools, and similar technologies when you use our website or services. In some cases, we may also receive limited personal data from referrals, public sources, or social platforms where relevant to your enquiry or engagement with us.

7. How we use your data

We use your personal data to provide products, coaching, programmes, and memberships. We use it to process payments and manage subscriptions, to deliver physical orders, to manage client accounts and onboarding, to respond to enquiries and provide customer support, to send service communications and appointment reminders, to send marketing communications where permitted, to improve our services and customer experience, to maintain records and business administration, and to comply with legal, regulatory, tax, and accounting obligations.

8. Our lawful bases for processing

Depending on the circumstances, we rely on one or more lawful bases under the UK GDPR. We rely on consent where you choose to receive marketing emails, permit the use of testimonials, or provide certain optional information. We rely on contract where processing is necessary to provide products, coaching, memberships, or other services you have purchased or requested. We rely on legal obligation where we need to process data to comply with tax, accounting, consumer, or other legal obligations. We rely on legitimate interests where processing is necessary for business administration, service improvement, security, analytics, fraud prevention, or related operational purposes, provided your rights do not override those interests. We do not generally rely on vital interests or public task for the Motus business.

9. Legitimate interests

Where we rely on legitimate interests, those interests may include running and improving our coaching business, maintaining records and internal administration, protecting our systems, website, and operations, understanding engagement with our services and marketing, and communicating with customers and prospective customers in appropriate circumstances.

10. Who we share your data with

We share personal data with selected third parties where necessary to operate our business and provide our services. These may include Stripe Payments UK Ltd for payment processing, MailerLite for email marketing, web pages, forms, and related communications, Hostinger for domain and hosting-related services, Google Workspace for business email and related services, Google Sheets for internal administration and customer management, P T Distinction Limited for programme delivery and client account management, Calendly for bookings and appointment scheduling, Royal Mail, DPD, InPost, Yodel, and Evri for product delivery and fulfilment, Instagram and Facebook for communication, marketing, community engagement, and advertising activities, Google Analytics for website analytics and performance measurement, and RPS Accountants Ltd, company number 12640029, for accounting and financial administration.

We may also use additional third-party service providers from time to time to support our business operations, service delivery, communications, hosting, payments, analytics, marketing, administration, or customer support. Where we do so, we will update this policy or otherwise tell you as required. We may also share personal data where required by law, to enforce our legal rights, or in connection with the sale, restructuring, or transfer of part of our business.

11. International transfers

Some of our third-party providers may process personal data outside the United Kingdom. Where this happens, we use appropriate safeguards such as UK adequacy regulations, the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses, depending on the provider and destination country. You can contact us using the details above if you would like more information about the safeguards we use.

12. Cookies and similar technologies

Our website and service providers may use cookies and similar technologies for essential functions, analytics, and advertising-related purposes. These may include cookies or similar technologies used by MailerLite, Google Analytics, and advertising tools linked to Instagram and Facebook. We may also use embedded content such as YouTube, Instagram, or Facebook content, which can set cookies or collect usage information. Where cookies are not strictly necessary, we seek consent before using them where required by law. You can also control cookies through your browser settings, including by deleting or blocking cookies.

13. Marketing

If you sign up to receive marketing from us, we may send you emails about our products, services, offers, content, and updates. We only send marketing where we have an appropriate lawful basis to do so. You can opt out of marketing emails at any time by clicking the unsubscribe link in the email or by contacting us at info@vmistrycoaching.com. We do not use SMS for marketing, although SMS may be used for appointment or meeting reminders only.

14. Profiling and automated decision-making

We may use profiling for marketing purposes and to help tailor or assess coaching-related recommendations or likely programme pathways. We do not intend to make decisions based solely on automated processing that produce legal effects or similarly significant effects on you unless we tell you otherwise and have a lawful basis for doing so.

15. How long we keep your data

We keep personal data only for as long as necessary for the purposes described in this policy or as required by law. Our standard retention periods are as follows. Customer orders and receipts are kept for 6 years. Finance and accounting records are kept for 6 years. Coaching records are kept for 3 years after the coaching relationship ends. Health and progress data are kept for 3 years after the coaching relationship ends. Marketing leads are kept until you unsubscribe or after 24 months of inactivity. Support emails are kept for 2 years after closure. Website logs are kept for 12 months. Cookies are retained according to provider settings and your consent choices. We may retain data for longer where necessary to comply with legal obligations, resolve disputes, enforce our agreements, or protect legal claims.

16. Your rights

Under the UK GDPR, you may have the right to request access to your personal data, request correction of inaccurate or incomplete data, request erasure of your personal data, request restriction of processing, object to processing, request data portability in certain circumstances, and withdraw consent at any time where we rely on consent. The right to withdraw consent must be as easy as giving it, and this should be clearly explained.

17. How to exercise your rights

To exercise your rights, please contact us at info@vmistrycoaching.com. You can use this email address for access requests, correction requests, deletion requests, restriction requests, objections, and general privacy queries. If we rely on your consent, you can withdraw that consent at any time by contacting us or, where relevant, by using the unsubscribe link in our marketing emails.

18. Complaints

If you have concerns about how we use your personal data, please contact us first at info@vmistrycoaching.com so we can try to resolve the issue. You also have the right to complain to the Information Commissioner’s Office. The ICO’s complaint page is available at https://ico.org.uk/make-a-complaint, and its general contact page is available at https://ico.org.uk/global/contact-us/.

19. Children

Our services are not intended for children under 18, and we do not knowingly target or collect personal data from children.

20. Third-party sites and platforms

Our website, emails, or services may include links to third-party websites, platforms, or embedded content. If you interact with those services, their own privacy policies and terms will apply to their processing of your personal data.

21. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our business, our services, our providers, or the law. The most current version will always be published on our website with the latest update date shown at the top.

22. Contact us

If you have any questions about this privacy policy or how we handle your personal data, please contact Vimal Mistry Coaching Ltd trading as Motus at info@vmistrycoaching.com.